Some factors to consider when thinking about when to post on Instagram: And if you’re posting on Instagram as a source of income, this may hit even harder as you miss out on connecting with your audience. It can be discouraging to share content that isn’t seen by anyone or doesn’t get engagement.
Whatever reason you create content, you’re likely putting a lot of work into growing your following. Looking for more ways to grow your Instagram? Check out this article for more in-depth advice! Why it’s important to find the best times to post on Instagram Once you’ve garnered a large enough following, you’ll need to use Instagram’s proprietary data to discover what times your followers engage with your content and apply that to your content strategy. However, we recommend that you focus on this data only if you’re just starting to grow a following. Your audience size, level of engagement, location, and especially the algorithm can impact whether audiences see your content or not.įiguring out exactly when you should schedule your content may seem a bit confusing at first, but research by Influencer Marketing Hub shows that these are the most ideal times (in EST): What are the ideal times to post on Instagram (in EST)?Īccording to the data, the below times will help get your videos the most engagement. Many platforms have researched the best time to post on Instagram, and a common consensus is that there are many factors to consider. Is there a best time to post on Instagram? Visually plan your content calendar and make your profile a "must-follow" with Buffer's suite of Instagram scheduling and analytics tools.
Schedule your Instagram posts, carousels, stories, and reels with Buffer
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